Why having a mobile friendly website is so important
The biggest change in the last decade for web designers is definitely the boom in smaller devices. Smartphones and tablets have taken hold as our primary communication platforms, which connects directly to web browsing.
The statistics show that mobile phones are becoming more and more prominent for Google searches. People are moving away from the need to use a desktop computer to find information; it’s at their fingertips wherever they are. This means having a mobile optimised website has become a necessity.
We’ve all been to those websites that you have to zoom in and scroll sideways to view. It’s frustrating for users and it contributes to really high bounce rates (that's bad!).
According to Google more than 50% of search queries globally come from mobile devices.
With more than half of your visitors arriving from search engines it’s never been more important to optimise for mobile and tablet devices. A survey from BrightLocal showed that 61% of consumers said they are more likely to contact a local business if their website is optimised for mobile. If your site is not optimised for mobile then you’re probably already losing traffic and sales leads every day.
If you’re utilising social media then users are even more likely to be visiting your site from a mobile or tablet device, is it optimised?
Search Engine Optimisation (SEO)
During a search algorithm update in April 2015, Google announced they will prioritise businesses that have mobile-friendly websites when searching from a smartphone or tablet.
Over half of Australian business websites are not optimised for mobile. Not having a mobile-friendly website now affects your rankings, which means if you can access your competitors’ website on your mobile, you’re being left behind.
With SEO a driving marketing tool for businesses in this age of technology and communication you can’t afford to be joining the game late.
With such a large portion of visitors coming from mobile devices your conversion rates become dependent on usability. If your site is difficult to browse for information, navigate and make contact, your bounce rate will be high. Consumers don’t like complicated processes or environments that don’t feel professional and competent.
The habits of consumers with so much information at their fingertips means they will leave your site for a competitor that is mobile optimised.
If your website isn’t mobile-friendly get in touch with the DFT team to find out how to get it optimised. We can help you integrate mobile optimisation into your current design without having to break the bank.
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